The truth behind the labels of sweet and sneaky treats

Kate Hudson seems to be onto it!
The truth behind the labels of sweet and sneaky treats
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It’s Week Three of the WHO 12-Week Challenge and while our 10 Challengers may be familiar with reading food labels, hidden sugars are tricky to detect.


“Sugar can be labelled as many different names, but no matter what you call it, it’s still the same stuff,” says Natvia’s Rosie Lane, adding that there are more than 50 ways of labelling sugar.


Here, she shares some of the most common names:


Agave nectar/syrup

Brown rice syrup/rice syrup/rice malt

Corn sweetener

High Fructose Corn Syrup/ Corn Syrup

Crystalline fructose

Ethyl maltol

Evaporated Cane juice


Fruit Juice Concentrate




Kate Hudson, 37 is an advocate for, "cutting sugar, or at least being aware of how much you are ingesting in a day and limiting it,” she said last year.

“That was an eye opener for me, I realised I was craving it like an addict around 4pm every day. I would crave something sweet and it hit me how much sugar we really eat.”


Best of luck avoiding sugar, no matter which label it falls under!


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