Kim Kardashian West began sporting head-to-toe neon last year in an attempt to bring back the '80s fashion trend, making it her sole mission to turn it viral. From neon green to pinks and purple, influencers and fashion lovers alike were skeptical of the return of the uber bright tones, but it soon became apparent it was to become the biggest trend of the year.
After the die down and a few months of minimal neon sightings, we assumed (and were secretly glad) that the trend had disappeared. But after today's viewing at Alice McCall, we were surprisingly reacquainted.
In contrast to Kim K's looks in the past, Alice McCall's subtle and stylish approach to neon dressing has us absolutely there for it!