The former Bachelor star will star as the face of the "must-have" lip accessory.
"I'm so excited to be working with Blistex, a brand that I've used and loved for as long as I can remember," Heinrich, 30, said. "Blistex Pearl is now my go-to lip balm."
What sets this lip balm apart from the rest? The flip lid stays attached, meaning no more lost lids at the bottom of your hand bag.
Game-changer.