After creating successful apps, merchandise lines and her own lip kit collection with her sister Kylie, Kim announced her latest endeavor on Instagram, with a post that flashes the numbers 6,21,17, and links to a new Instagram account, @kkwbeauty.
While that’s all Kardashian shared, her longtime makeup artist and friend, Mario Dedivanovic, seems to be in the venture as well. The pro shared the same video, writing, “The Glam Queen has arrived… get ready to be SNATCHED. @KKWBEAUTY #KKWbeauty 6.21.17 @kimkardashian”.
Kardashian is also working on another beauty project, a Lifetime reality show, Glam Masters, which will be a search for the newest members of her glam squad.
“New project alert! 🚨 So excited I get to work with @lifetimetv on my new show #GlamMasters to search for the newest member of my glam world! 🌍💄,” she wrote when she announced the show.
This article originally appeared on PEOPLE