In an Instagram story Pollard announced, she was "going short!!" with her hair.
In a second black and white photo, it appears her beloved strands are still blond, they are, however a lot shorter (as she mentioned) and have been straightened.
"Oh hey Jackie Kennedy, what are you doing sweeties?" The I'm A Celebrity Get Me Outta Here... star said to herself while looking in the mirror.
Pollard's new hairstyle was prompted as she underwent a makeover to promote her cookbook, Eat Me.