Author, motivational speaker, athlete and so much more, all-around legend Turia will be a force to be reckoned with in the board room.
One of the fan-favourites from Real Housewives of Melbourne, Gamble is sure to bring her signature bubbly and vibrant personality to the show.
Having recently retired from the game after 19 years, former West Tigers and South Sydney Rabbitohs rugby league player Benji is heading into the world of reality TV.
Formerly appearing on The X Factor, Home and Away and INXS: Never Tear Us Apart, singer and actress Samantha is comfortable in front of the cameras - giving her an edge over the competition as she settles into the reality TV show.
Following in the footsteps of Married At First Sight star Martha Kalifatidis, Bec is heading to the board room after appearing as a bride on the reality dating show. Will Bec be as big of a hit as Martha in the 2021 season? Time will tell.
The AFI Award-winning actor has appeared in everything from Underbelly to Janet King and Doctor Doctor, making him a likely suspect for fan-favourite when he joins Celebrity Apprentice.
Former Home and Away and Neighbours star Jodi is taking her talents to the world of business meetings - will she impress Lord Alan Sugar? Maybe he's seen one of the soaps, they are iconic in the UK, after all.
He's proven himself to be a fierce competitor on multiple seasons of The Block and now he's ready to lay down the tools in favour of a swanky briefcase.
He's been a semi-finalist on Australian Ninja Warrior twice and played for the NRL for years before retiring due to head injury. Not one to be underestimated, Eloni will be one to watch.
Carla From Bankstown (Ben James)
"Secretary to former NSW Premier Gladys Berejiklian" and social media sensation, Carla From Bankstown is a character played by Ben James. Carla has more than 30,000 Instagram followers and 585,000 likes on TikTok, making them one to watch when it comes to social media strategy and marketing.
Another strong sports competitor, Bronte knows what it's like to go up against the world's best athletes and come out on top. Taking on a few celebrities in a faux business setting? Easy work for the Olympic swimmer.
WATCH: Lord Alan Sugar stars on Celebrity Apprentice. Story continues after video.
A comedian and author, Jean has worked in some notoriously tough industries. Sure to take her knowledge and quick-wit to all the Apprentice tasks, Jean will make her mark on the competition.
Will and Woody
The duo? Dynamic. The laughs? Sure to be flowing as the radio stars put on their business thinking caps.
"Absolutely stoked to be heading into the Celebrity Apprentice jungle kitchen! We are 100% ready!" they said on Instagram.
Another TV star, Darren knows his way around a camera thanks to presenting gigs on The Voice Australia and his acting gigs on House Husbands and Doctor Doctor. We're sure he'll take that confidence into every last challenge when Celebrity Apprentice airs soon on Nine.