“Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed Dundee,” Tourism Australia Managing Director John O’Sullivan said in a statement.
“With this ad we wanted to have some fun, elevate the Australian way of life and really lean in to our personality.
“I’ve loved seeing the smile it puts on people’s faces. To get the vote of the Australian public and be the inaugural winner of the ‘Best Ad’ category is a proud moment for Tourism Australia and a huge honour.”
The ad has since been viewed more than 950,000 times on YouTube.
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