Taking advantage of their hugely successful Coles Little Shop Mini Collectibles promotion, the supermarket giant wants entrants to upload a photo or video to Instagram with a caption and the hashtag #ultimatelittleshopper and explain in 25 words or less why they should be named the “Ultimate Little Shopper”.
The winner will receive a year’s supply of groceries worth $10,000 and five runners up will receive $500 gift cards.
Entries are already flying in on social media:
The Coles Little Shop competition winner will be announced on September 10.
