The Coles Stikeez craze has hit absurd new heights, after the much coveted Golden Billy Bananas Stikeez sold on eBay for an obscene $20,100.
As first reported by New Idea Food, the item earned frenzied attention from 65 bidders, with bidding on the Stikeez starting at a modest $10.
The Golden Billy is just one of 100 produced, and has become an obsession for fans of the cheaply-produced plastic collectables.
Other golden bananas that have appeared on auction sites have attracted somewhat more reasonable winning bids of $2500, $4500 and $7499.
The crazy outcome has created a stir online, with most commenters shocked that anyone would shell out so much for something so silly.
One poster on Facebook’s shopping site, I Bought It At wrote: ‘More money than sense.’ Added another: ‘Absolutely first world idiocy.’
It’s hard to argue with that.
The Stikeez craze erupted after the supermarket giant offered one of the collectables for every $30 spent – there are 24 fruit or veggie characters in the set. The golden banana comes with a $100 voucher, but the item itself is clearly the real prize.
Matthew DenbyMatt is the host of WHO's popular TV podcast, Binge List, and he enjoys writing news, reviews and entertainment content. His favourite TV show is Gogglebox, and his greatest ever celebrity experience was flirting with Jackie Collins.