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DOLCE & GABBANA make an apology video to China

Is it too late now to say sorry? - by Sadaf Razi
  • 28 Nov 2018
DOLCE & GABBANA make an apology video to China

This last week has been a very bad one for designers Dolce & Gabbana who were accused of racist commentary on social media and are currently in a “big brand crisis.”

Dolce & Gabbana

Domenico Dolce & Stefano Gabbana

Getty

Stefano Gabbana, was accused of making racist and derogatory comments through social media and well, pretty much supremely offended a whole nation (and most of the educated world). Their Shanghai show was subsequently cancelled and they have lost a substantial following in the Chinese market both on social media and in business alignments.

Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts, comments and direct messages. We have nothing but respect for China and the people of China. Dolce & Gabbana 的官方Intragram 账号和 Stefano Gabbana 的 Instagram 账号被盗,我们已经立即通过法律途径解决。我们为这些不实言论给中国和中国人民造成的影响和伤害道歉。我们对中国和中国文化始终一贯的热爱与尊重。

If you want to read about the whole mess from the beginning, here is a quick catch up. The scandal has been described by a Chinese newspaper as “one of the biggest disasters in the fashion industry.”

Instagram post by Dolce & Gabbana * Nov 21, 2018 at 2:27pm UTC

This isn’t the first time Stefano has made vitriolic comments about celebrities. Earlier this year, he called Selena Gomez “ugly” (maybe you should ask someone to buy you glasses for Christmas Stef) and has also called the Kardashians “the most cheap people in the world”  

Selena Gomez tactfully retaliated when she wore a diamante “UGLY” hair pin to fashion week and Kourtney Kardashian was also seen taking a picture with Domenico (after he apologised on behalf of Stefano) after the comment about her family. 

As a result of the huge backlash, both Stefano Gabbana and Domenico Dolce went into swift damage-control and released an apology video, which might be a necessary PR move, but also might be a little too late.

Dolce&Gabbana杜嘉班纳致歉声明.于简介中查看完整视频| Dolce&Gabbana apologizes. Link in bio.

Watch the apology video below.

'We love your culture': Dolce & Gabbana founders issue apology to China over 'racist' ad row
Sadaf Razi
Sadaf Razi
Sadaf Razi is a celebrity and fashion stylist and previous fashion editor. Her biggest career highlight is styling Meghan Markle which has since featured on the cover of Vanity Fair Mexico and Elle France. Her dream man is Idris Elba.

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