Dressed in a white T-shirt and a black leather jacket, Damian's mane was backcombed into an OTT bouffant 'do as he pouted for the camera.
The teenager is signed to the same model agency, TESS Management, as his mother, as well as Jerry Hall and Suki Waterhouse.
Taking to Instagram, he said he was "so excited" to be part of the campaign.
The shoot comes three years after he made his acting debut for a part in season three of his mother’s series The Royals.
Damian's father is US entrepreneur Steve Bing.