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Flash, brash and proud of her success, Jacenko, 37, doesn’t do subtle. As founder and director of Sweaty Betty PR and digital agency The Ministry of Talent, Jacenko’s business interests are worth a reported $13 million.
She also oversees Pixies Bows—her 6-year-old “tastemaker” daughter Pixie’s hair-accessories range—and is also mum to Hunter, 3.
A breast-cancer survivor whose husband, former investment banker Oliver Curtis, was released from jail in June after serving a year for insider trading, Jacenko has taken juggling it-all to a new level.
Her secret? “I’m obsessive about clearing my [email] inbox each day,” says the PR maven, whose wardrobe reportedly boasts 12 $15,000 Hermès Birkin bags.
“We work until we literally have no skin left on our fingers.”
Jacenko’s credo is characteristically direct: “If you want to achieve anything in life you have to go out and get it.”
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