Fendi are selling a fur scarf for $1300 but shoppers were less concerned about the cost, noting the accessory looks like a vulva.
The fashion house are no longer selling the controversial scarf on its website, but you can buy it on FarFetch for $1384.
“Well this is ugly and slightly awkward! What were you thinking @Fendi?," one person asked on Twitter.
“That’s my Halloween costume sorted.”
While another added, “Wait, so when you wear this it’s like re enacting your own birth, but with glasses and a full head of hair? COUNT ME IN or out or whatever.”
The brand say, “Fendi are famous for their delicate foulards and outfit accenting scarves."
“Crafted from fox fur and a silk-wool blend, this Touch Of Fur shawl features a fur trim and a signature FF motif design.”