Last night an Instagram live call from Gigi Hadid to creative director, Jeremy Scott, revealed that H&M and Italian luxury designer MOSCHINO will be collaborating this year.
The call was projected onto multiple screens at the annual MOSCHINO party in Coachella, California, and was broadcasted live on @hm’s Instagram story.
The collection: MOSCHINO [tv] H&M will be available in stores, worldwide, from November 8th 2018.
Scott and Hadid modelled the first looks of the collaboration, giving customers a taste of what they can expect from the upcoming collection.
Scott stated, “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
Ann-Sofie Johansson (Creative Advisor H&M) commented, “MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”