Gwyneth Paltrow held her second annual GOOP health and wellness summit in New York over the weekend with famous guest speakers, Demi Moore, Elle Mac Pherson and Arianna Huffington.
The 46-year-old business woman and founder of the lifestyle brand, wore a chic ensemble alongside her celebrity guests to celebrate the successful sold out event.
The impressive slew of guests and leading voices in health and beauty joined Paltrow who moderated a panel about the “role of beauty in our culture”, “redefining femininity”, as well as “emotional and physical health.”
Paltrow posted the below behind-the scenes snap on her Instagram captioned, “Thank you to everyone who participated in In Goop Health NYC today. From a new ear piercing to meaningful conversation, this was a summit to remember. If you missed it, we are hitting LA May 18! Special shout out to the INCREDIBLE goop team, this was an amazing cross functional effort. BEST TEAM IN THE 🌎”
One of those speakers was ex-supermodel Elle Mac Pherson who has forayed into the world of clean beauty and wellness as the co-founder of Wellco, a plant-based beauty supplement brand abundant with superfood supplements, green powders and their hero product, the Super Elixir.
The 54-year-old joined the panel of guests in a stylish head-to-toe black ensemble.
As consumers are globally becoming more interested (and invested - spending their dollars on healthier beauty products such as vegan, paraben and sulphate free etc.) in ‘clean beauty’ celebrities are capitalising on the health and wellness trend.
According to Fortune.com, “Goop by Juice Beauty products range from 73% to 99% organic, as well as items ranging from lipstick to deodorant from other 'clean' brands.”
One of the first people who paved the way for other celebrities in the clean beauty and wellness space was Jessica Alba.
Alba pioneered the ‘celebs promoting and creating clean beauty products’ movement with her brand, The Honest Company.
Jessica saw a gap in the baby market and was motivated after having her first child to create ‘clean’ baby products.
She made an initial dent in the industry, the company which started with just “eco-friendly” diapers grew exponentially over the years and now includes household products as well as a separate beauty entity, Honest Beauty which is comprised of 17 skin-care products and a 66-piece makeup range that is free from potentially harmful chemicals.
As of October 2017, The Honest Company was valued $1 billion.
We are loving the shift towards cleaner and ethical beauty and wellness products which are steering away from harsh chemicals and synthetic ingredients.
You can follow GOOP here @goop
Follow The Honest Company here @honest