According to perfume.com "From the time it's produced, a typical bottle of perfume has an average shelf life of three to five years."
But how long it will keep once it's opened, differs. It will last longer if you keep it in a cool, dark place. Or don't open it.
But what's the point of that, right?
How to make your perfume last longer
"One of the biggest enemies of perfume is heat," says perfume.com.
Putting it in the fridge isn't the solution. But it isn't the worst place either.
Jan Fockenbrock, perfumer at Drom Fragrances told InStyle magazine, "The worst place to put it would be on the windowsill as it is being exposed to direct sunlight and heat."
How long does perfume last?
Over time, how and where you store your eau de toilette will have a huge impact on how long it will last, regardless of the expiry date.
To stop it going bad, Fragrancex.com says the bathroom is a big no-no.
"The bathroom is a place that fluctuates in temperature and humidity, which will cause the perfume’s temperature to fluctuate."
"This breaks down the chemical compounds over time and changes the smell and potency of a fragrance."
How to extend the shelf life of your perfume
Here are some of the best tips on buying and storing perfume so it doesn't go off.
Your perfume will last longer if
- You store it in a cool drawer, out of direct sunlight
- You store it in its original box
- You buy eau de parfum
- It has woody base notes
Your perfume will go bad quicker if
- You shake the perfume – it allows air to infuse the fragrance which shortens its lifespan
- You buy eau de toilette
- You decant into a handbag diffuser (it can oxidise and go rancid)
- It has floral and citrus base notes