Ask any woman and she'll be able to tell you. The perfect red lipstick is a game-changer - one which has the power to make or break your day and in a multitude of ways.
Women know very well that the perfect red lipstick transforms your look, boosts confidence and brings a certain indescribable something that no other colour can match.
Unfortunately though, many of us are unsure which shade of red is just right. And so we skip this beautiful colour altogether and instead stick with the nudes and soft pinks we're used to. That's cool if those are the shades you absolutely love.
But if you've avoided bold red lipstick because you're not sure which one to choose, then it's time you learned how to select the perfect red for you and then, gave it a try. Read on to learn how to do exactly that.
Choosing the right red and then, applying it so that it looks beautiful and stays that way can be tricky, but nowhere near as much as you might have thought. All you need to do, is consider a couple of basics, says Max Factor ambassador and makeup artist Liz Kelsh.
Firstly, identify your skin tone. Once you identify that you can choose the right red for you, says Liz.
A burnt orangey shade of red will look wonderful on warm or olive skin tones.
A red with blue undertones will complement cooler complexions, or those who are naturally more pale.
Rich, deep reds with purple undertones (think burgundy, wine shades) are gorgeous on darker skin tones.
And that's really all there is to it.
Head to your nearest beauty destination and start testing. Apply several swatches of lipstick to your inner arm and see which one stands out to you. Hold the shades near your face. Certain reds will make you look alive, fresh and pretty. While others simply won't. You'll know which one to choose.
More importantly, once you do find your perfect red make sure you wear it. Like we said above - the right red is a game-changer. Pop it on and who knows what good things will come your way.