RELATED: Instagram is getting rid of likes
What Are Instagram Influencers?
Social media influencers are everywhere, and chances are you’ve spotted tons of them while scrolling through your IG feed. These internet-famous Instagrammers have monetised on their personalities by building credibility and a solid fan base, allowing them to make a living off their lifestyles. While some people think it’s a popularity contest, it isn’t always about who has the most followers or likes – it’s also about connecting with an audience by being as authentic as possible.
Making Money On The Gram
Recently, brands have discovered that Instagram influencers are the missing link they’ve always needed to reach wider audiences. Instead of bombarding us with sponsored ads and campaigns, they tap authentic (and famous) influencers to post paid content on their accounts. But with Instagram’s recent removal of likes on the platform, they’ll have to find new ways to prove that their uploads get high numbers of engagement and views. Either way, it won’t change the fact that fame is the name of the game!
The 10 Best Instagram Influencers Of All Time
Whether you’re looking for hot models, fashion bloggers, fitness freaks, artists, cooks, or beauty gurus, Instagram’s got it all and more. There’s a different type for every hype, and it’s all about finding the ones everyone can relate to on a personal level. Yes, there are millions of influencers out there, but we’ve narrowed down the best self-made social media moguls of our time!
10. Murad Osmann
Murad is a film producer and photographer who was named one of the top 3 travel influencers by Forbes! Chances are you’ve seen photos of his girlfriend Nataly going viral on the internet, inspiring every boyfriend and girlfriend to copy their #couplegoals photos from all over the world.
Followers: 4.1 million
Earnings: $USD8,207 - $USD13,679
IG Account: @muradosmann
9. Mariano Di Vaio
If you’re into hunky men, you’ll find yourself scrolling for hours on Mariano’s IG feed! He’s an Italian fashion designer, actor, and model for big men’s fashion brands. While he looks like a total boss, GQ’s 2018 Man Of The Year shows off his gentler side as a loving husband to his wife and loving dad to his two sons.
Followers: 6.1 million
Earnings: $USD12,103 - $USD20,171 per post
IG Account: @marianodivaio
8. Jamie Oliver
Got the munchies? Then feast your eyes on Jamie’s feed! From renowned TV chef to acclaimed food blogger, Jamie Oliver has found a new avenue to express his love for cooking and eating. He’s got all sorts of home-cooked recipes and adorable posts that highlight his relationship with his family.
Followers: 7.5 million
Earnings: $USD15,005 - $USD25,008
IG Account: @jamieoliver
7. Kayla Itsines
Kayla is ABSolutely inspiring! Australian fitness trainer Kayla Itsines shows us how to live our best life by working out in the comfort of our homes. We love seeing her client’s transformation photos after taking her Sweat With Kayla programs, which encourages post-pregnancy mums to get back into shape.
Followers: 11.9 million
Earnings: $USD23,707 - $USD39,511 per post
IG Account: @kayla_itsines
6. Miranda Kerr
Miranda is one of Australia’s most beautiful IG models, and she recently started her own organic skincare brand KORA Organics. She rose to fame as a Victoria’s Secret’s first Aussie model, and we couldn’t take our eyes off her pretty face ever since!
Followers: 12.2 million
Earnings: $USD24,226 - $USD40,376 per post
IG Account: @mirandakerr
5. Bretman Rock
Filipino-born YouTuber Bretman Rock is da baddest bitch in the biz, and he’s also making a killing on Instagram. His hilarious antics, product reviews, and meme-worthy posts have made him an internet sensation. It’s no surprise that he was voted Beauty Influencer of 2019 by E! People’s Choice Awards!
Followers: 13.8 million
Earnings: $USD27,570 - $USD45,950 per post
IG Account: @bretmanrock
4. Jeffree Star
He’s the makeup reviewer we never knew we needed, and he started his own brand of cosmetics to show us all how it’s done! Jeffree Star has created a global empire with his top-notch products, unfiltered reviews, and comedic vlogs – and we’re living for every second of it.
Followers: 15.3 million
Earnings: $USD30,393 - $USD50,655 per post
IG Account: @jeffreestar
3. Huda Kattan
Iraqi-born American Huda Kattan is one of the most popular beauty bloggers out there! She gives us insider looks at how to achieve flawless perfection with the art of makeup. What makes her unique is how she posts an equal amount of bare-faced photos to prove that she’s just like us underneath all her glamorous looks.
Followers: 40.1 million
Earnings: $USD79,552 - $USD132,586 per post
IG Account: @hudabeauty
2. Kylie Jenner
No influencer list is complete without beauty mogul and fashion icon Kylie Jenner. Her brand Kylie Cosmetics has launched her into superstardom, with Forbes Magazine dubbing her the world’s youngest self-made billionaire at only 21 years old. You go, girl!
Followers: 152 million
Earnings: $USD302,607 - $USD504,345 per post
IG Account: @kyliejenner
1. Cristiano Ronaldo
That’s right – Portuguese football star Cristiano Ronaldo is officially the most followed person on Instagram. We’re all suckers for hot soccer stars, but his feed shows different aspects of his life as a sweet husband and a father of four. But don’t worry, you’ll still get some eye candy when you see his underwear ads!
Followers: 191 million
Earnings: $USD380,651 - $USD634,419 per post
IG Account: @cristiano
Are You Influenced Yet?
Now that you’ve seen our top influencer picks, you’re ready to smash that follow button on their profiles! They show us personal glimpses into their lives, and in return, the least we can do is support their hustle with a few taps on our phones. In the end, social media platforms humanise the public stars that we idolise from afar, so why not appreciate them for who they are?