“I wanted to create a platform with a little bit more depth than the pretty pictures that you see on Instagram or Facebook,” Jesinta says. “A platform that I was fully in charge of.”
Taking full responsibility of this business venture has meant she’s spent a large portion of her time upskilling while fully funding this “labour of love” herself.
Jesinta, who “never went to university but ... always wanted to”, treated the project like a real-life MBA rather than commit to a degree. “No piece of paper could ever give me the [practical] experience that I’ve got in the past 12-and-a-half months,” she says.
“Because I’ve learnt so much – about contracts, development, marketing, projections, return on investment – it already feels like a success!”
Read more of the chat with Jesinta – including her passion for mental health advocacy and bowel cancer awareness – in the August issue of Women's Health, on sale now.