According to West’s filing with the United States Patent and Trademark office, it seems like the star plans on using the name Donda as the overall umbrella for his lifestyle empire. The star trademarked the word to be used on all beauty products, even non-medicated lip care preparations, nail polish, sunscreen and “breath freshening confectionery” like breath mints, candy and gum.
There might also be a Donda fashion line in the works too, since West trademarked the use of the word on bags, clothing and jewelry.
This news comes not long after the star’s sister-in-law, who is a power player in the makeup market with her bestselling brand Kylie Cosmetics, caused pandemonium with the opening of her N.Y.C. pop-up shop and announced Wednesday she plans on adding Kylighters to her makeup collection. West’s wife Kim and her sisters Kourtney Kardashian and Khloé Kardashian also have their toes in the beauty world as well, with their line of hair products for Kardashian Beauty.
This article originally appeared on PEOPLE.com.
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