The mother-of-four, 39, received immediate criticism after sharing the images, with several followers saying that her tan and/or makeup looked far too dark — bordering on blackface.
“Would you please stop with the blackface it’s ridiculous to say [at] least,” wrote one of Kim’s followers.
Another commented, “She look black in that 2nd photo … hmmm here she go again.”
7Hollywood's Instagram account was also flooded with fury, calling for the images to be scrapped.
“Y’all are sick for this. She is not a black woman,” wrote one critic, with another accusing the mag of “promoting blackface.”
“Was the point to make her appear more ethnic,” asked one irate follower. “What’s with the darkening [of] her skin colour? She in no way is that complexion naturally. Unacceptable.”