Launched in June last year, KKW Beauty was an instant success. Within 3 hours the entire stock had sold out making Kim a happy $14.4million better off.
Initially though, beauty bloggers complained about there not being much product in the contour kit – an issue Kardashian rectified very quickly.
On Valentine’s Day this year, she posted a note on her Instagram account “As requested! Crème Contour and Highlight Sticks will be sold individually (with DOUBLE the amount of product)”.
KKW, it seems knows the power of keeping her customers happy. So it’s no surprise that after adding three new fragrances to her Kimoji line last month – Cherry (light and fruity), Peachy (sweet like candy) and Vibes (light and girly), she’s launching four brand new beauty products this Saturday.
The new range is made up of Peach Créme lip liner and Peach Crème lipstick, both of which come in four shades: Light Peach, Pinky Peach, Mid-tone Coral and Burnt Red US$18 each.
The Classic Palette (US$45) is a 10-piece set made up of a “universe of neutrals” to add depth and shade. Used wet or dry and applied with a KKW eyeshadow brush or with your fingers, the palette is the perfect go-to for night and day.
The fourth product is a bundle kit containing all the things and will be sold at a slashdown price of $150 for the lot.
As you know, KKW is only available via KKWbeauty.com and as Kardashian has warned, “Any other site claiming to sell my products is lying!”
So, put your name on the email list and sign up for the latest beauty love landing just in time for the weekend.