Sharing her new ‘do on social media, the KKW Beauty mogul asked fans, “Hey guys, do you like my new pink hair?”
Sharing a second photo of the drastic hair makeover, Kardashian West playfully stuck out her tongue.
The Keeping Up With the Kardashians star also put an end to any questions about whether her new look was faux.
Setting the record straight, the 37-year-old wrote, “I don’t really do wigs . It’s real.”
While it remains unclear when Kardashian West made the change, her locks were still blonde when she and her husband Kanye West faced off against the KarJenners on Celebrity Family Feud and after her appearance at Create & Cultivate‘s Los Angeles conference, both on Saturday.
This article originally appeared on PEOPLE