In each of the three different shots with life-size bottles of the KKW Hearts fragrance, Kardashian West modelled curve-hugging bodysuits, skimpy bras and high-rise briefs along with waist-length wigs that matched the colour of each bottle.
“Guess what we are launching just in time for Valentines Day???!!! So excited to announce we are bringing BACK the original 3 @kkwfragrance KKW HEARTS + launching 3 new KKW HEARTS Wifey, Baddie & Baby Girl,” Kardashian West announced alongside photos from the shoot on her Instagram.
Like her first launch of the KKW Hearts fragrances last Valentine’s Day, Kardashian West sent packages filled with a giant chocolate heart to all her friends and family that could be smashed open to unveil the perfume bottle inside. But last year, the star also famously sent press packages to a selection of her “haters,” including Taylor Swift, Wendy Williams, Sharon Osbourne, Blac Chyna, Naya Rivera, Piers Morgan, Sarah Michelle Gellar, Janice Dickinson, Chloë Grace Moretz, Pink, Bette Midler and Chelsea Handler.
“Alright, guys. I am writing the list for my press boxes,” Kardashian West said on her Snapchat at the time. “I’m going to send them to way more than this, but I decided this Valentine’s Day, everyone deserves a Valentine, so I’m going to send them to my lovers, to my haters, to everyone that I think of because it is Valentine’s Day after all.”
This article originally appeared on PEOPLE.com