Since launching in the ’70s, Sulwhasoo has won a staggering 170 beauty awards. Today, the brand’s cult-classic First Care Activating Serum is so popular that one sells every 10 seconds. Impressive! Aiming to work in harmony with the mind and body, Sulwhasoo takes inspiration from traditional Korean medicine, incorporating herbal ingredients.
This K-beauty icon also uses a holistic approach to formulation, aiming to treat the physical signs of skin concerns like ageing as well as the underlying causes. Sulwhasoo’s products will elevate your skincare routine from a daily chore to an indulgent self-care ritual.
Sulwhasoo Concentrated Ginseng Renewing Cream, $332, from Sephora
Sulwhasoo Gentle Cleansing Foam, $53, from Sephora
Sulwhasoo First Care Activating Serum, $119, from Sephora
No K-beauty round-up would be complete without Laneige. Fashioning its name from the French way of saying snow (la neige), Laneige’s products are designed around the hydrating, plumping and anti-ageing properties of water to deliver that coveted K-beauty glow. Some popular picks from Laneige include the Lip Sleeping Mask (available in a delectable variety of flavours) along with the newly launched Perfect Renew Youth Serum and the tried-and-true Water Sleeping Mask – a Korean skincare staple.
Laneige Perfect Renew Youth Serum, $89, from Adore Beauty
Laneige Lip Sleeping Mask in Gummy Bear, $28, from Adore Beauty
Laneige Water Sleeping Mask, $44, from Adore Beauty
Committed to caring for the environment and promoting fair working conditions, Innisfree produces products with values of fair trade, sustainability and land preservation at its core. They have a flagship store in Sydney and Melbourne, with shipping options all around Australia.
Within the line, you’ll find highly effective skincare alongside makeup, body care and beauty tools. The collection heroes naturally derived ingredients like organic green tea from Jeju Island – a volcanic landscape where many components of Innisfree’s formulas are sourced.
Innisfree Volcanic Calming Pore Clay Mask, $30, from Adore Beauty
Innisfree Special Care Mask (Hand), $4, from Innisfree
Innisfree Green Tea Seed Serum, $39, from Adore Beauty
“Subi” is Korean for “defence” – what this K-beauty star offers your skin. Subi blends the best of cutting-edge Korean innovation with Aussie ingredients to create easy-to-use, fun skincare that even beauty minimalists will love. Within the range, you’ll find some quirky numbers like stick-on pimple patches and a powder cleanser that works double time as an exfoliator. Clever!
Subi Perfect Pimple Patch, $11, from Style Story
Subi Holo Dream Brightening Pore Minimizing Mask, $64, from Style Story
Subi Brightening Powder Cleanser, $52, from Style Story