“I went back and forth about doing this collection with @boohoo because the first thing I think about when I hear the words ‘fast fashion’ is that it’s bad for our planet,” she confessed.
“Boohoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere.
“I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet. I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful.
“It’s definitely making some noise which is exactly what I was hoping for. I certainly don’t have all the answers, but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose.”
Kourtney then called for experts to share their ideas and suggestions with her, adding that she and the boohoo team “want to help”.
“I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!!,” the 43-year-old concluded.
While some fans said her statement proved she and the label genuinely want to do good and work towards a more sustainable future for fashion, others called it a “cop out”.
Several noted that if boohoo really wanted “ideas and suggestions” rom experts, they should have chosen someone with a background in sustainable fashion for the ambassador role instead of Kourtney.
One tweeted: “Neither boohoo nor Kourtney Kardashian Barker would know sustainability if it punched them in the f—ny.”
If you missed the original drama over her being named the brand's sustainability ambassador, you can read up on it here.