Kourtney and Gwyneth are the brains behind the two very similar brands, which focus on wellness and lifestyle.
While Goop was founded in 2008, Poosh came along later, in 2019. While their similarities would sometimes inspire competition, Gwyneth has supported Kourtney and her business in the past.
“This idea that women need to be in competition is legacy patriarchy bulls----,” Gwyneth told a fan during an Instagram Q&A who asked if she thought Kourtney had copied her.
“@kourtneykardash is a really good person and also #KRAVISFOREVER,” she added in reference to Kourtney’s then-boyfriend, and now-husband, Travis Barker.
Fans of Kourtney have also been getting more of a look-in to her interest in wellness on this season of The Kardashians, where she was filmed undertaking an ayurvedic cleanse alongside Travis in order to raise their chances of having a baby.
The cleanse saw them abstaining from caffeine, alcohol, sex, and exercise in order to cleanse their bodies of toxins in order to create a better chance at procreation.
The cleanse also came with pretty bizarre suggestions, which we’ll be leaving to your imagination.
#Kravis got engaged on one of the early episodes of the season, and have since tied the knot in a few different ceremonies.
However, their biggest to date was a lavish wedding in Portofino, Italy, where their friends and families came along to celebrate the happy couple and their PDA-packed romance.