“100 per cent [real] or at least close to it. This why she’s my fave and I have all the other sisters blocked. Lol. She’s only Kardashian I see!” one wrote.
But others took issue with the photo, claiming it just “proves” Kourtney has edited her photos and promoted unrealistic beauty standards in the past.
“This isn’t the body positive statement y’all think it is when she’s edited the s—t out of every other body photo she’s posted in the past, but sure give her hype for doing the bare minimum,” one comment read.
There’s no denying Kourtney’s figure has changed since she last bared so much skin on Instagram, as bikini snaps posted in January show the star looking toned and trim.
But the changes in her body may just be down to natural weight gain, fluctuating hormones or something else – there’s no proof she was photoshopping her body previously.
In fact, some fans have insisted the star is pregnant based on the new photos, saying the changes in her stomach especially suggest she may be expecting.
“That little belly! I know her and Trav [husband Travis Barker] are trying, maybe they’ve succeeded?” one commented.
Another wrote: “Stop because I thought she was holding a baby bump.”
WATCH: Kourtney and Khloe Kardashian talk being mum-shamed
The debate about her latest photo raises questions about how women’s bodies are turned into statements when posted online.
While Kourtney may have only intended to promote her new brand, baring her figure seems to have unintentionally invited plenty of drama and discussion. She just can’t win.