Alix Earle is a TikToker on the rise. Known for her carefree get ready with me (GRWM) videos, the young Miami socialite certainly leads an aspirational lifestyle. It is this balance between her luxurious lifestyle and ‘relatable’ nature that attributes to her growing fame.
WATCH: Alix Earle’s Amazon favourites. Article continues after video.
Considering she also embodies the conventional standard of beauty, viewers place a sense of trust in her makeup and skincare tips, outfit recommendations, and general product mentions. She’s the rich big sister everyone wants, and the famous social personality everyone wants to be.
Often videoing and uploading her daily routines and shopping hauls, it’s no wonder Alix Earle’s Amazon Storefront has become so successful. For ease of access, the 22-year-old links her favourite products all in one place: Amazon. Seeing as she’s responsible for the sell-out success of Drunk Elephant’s D-Bronzi and Maybelline’s Fit Me Concealer, we’ve made the shopping process a lot easier and share with you Alix Earle’s favourite products that haven’t sold out yet.
IUGA High Waist Yoga Pants, $37.39 at Amazon
Yoga pants (or flared leggings) are all the rage right now! This sleek, black option comes with a thick, high waistband and an average rating of 4.6 (from over 24 thousand reviewers). It’s also Amazon’s #1 Best Seller in its category.
Eva NYC Mane Magic 10-in-1 Primer, $19.06 at Amazon
Miss Earle swears by this heat protectant to maintain her long golden locks. As a frequent heat-styler, she often recommends using some sort of hair primer or protectant. She often reaches for Mane Magic, which is a top seller on her Storefront.
MKP Collection Quilted Denim Crossbody, $49.86 at Amazon
In one of her more recent hauls, Alix featured this Chanel-esque handbag. In the since-deleted video, she paired it in a more casual, everyday look.
12 Pieces Triangle Powder Puff Makeup Sponge, $14.65 at Amazon
As we know, the powder puff is here to stay. We’ve never felt better knowing we can set our under eyes without so much as a crease! For $14.65, this pack gives you 12 quality sponges. Alix is often seen using on in her frequent makeup videos.
Clip-On Selfie Ring Light, $29.32 at Amazon
While her TikTok-famous block light has sold out, Earle also swears by this clip-on selfie light for her content creation needs. Easy to use, portable, and re-chargeable, this light is a great photo-taking investment.
WATCH: Alix Earle viral Amazon lighting. Article continues after video.
Bag Balm, $24.19 at Amazon
As one of Madelyn Cline’s favourites, Bag Balm is a multi-use moisturiser that Alix Earle also loves. Using the tin on her lips, she says its a must-have for her dry, Accutane lips.
Mielle Rosemary Mint Scalp & Hair Strengthening Oil, $12.62 at Amazon
This product is a TikTok success – and for good reason. Seeing as rosemary oil has gained popularity due to its hair and scalp-strengthening properties, this affordable oil is also a fave of Earle’s. Thanks to the social star, it’s had a second resurgence!
Bed Head by Tigi Hair Wax Stick, $33.74 at Amazon
For the cool-girl slick-back bun, look no further than Tigi’s easy-to-use Hair Wax Stick. Sans messiness, this little twist tube will have your baby hairs slicked back in a flash!
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