10 of the best discount makeup brands in Australia

Create luxe beauty looks for less with the nation’s favourite affordable makeup lines.
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We’ve all been there. It’s every woman’s nightmare, opening your makeup bag only to discover you’ve run out of foundation, mascara and lipstick – all at the same time.

WATCH BELOW: Chloe Morello’s ‘paint by numbers’ makeup technique

And while we love splashing the cash on high-end cosmetics from time to time, we also know there’s nothing better than bagging a product that offers luxe for less.

We take a look at ten of the best discount beauty brands in Australia right now.

Colourpop are famed for their eyeshadow. (Credit: Instagram)

10. Colourpop

The self-titled beauty brand that doesn’t break the bank, Colourpop is a hugely popular Los Angeles-based range stocked online in Australia. Colourpop’s pigmented eyeshadow palettes, luscious lip colours and high coverage concealers are highly regarded in the beauty industry, as are its incredibly affordable prices. Australia receives free shipping for all orders over $50.

Best discount product: Super Shock Highlighter in shade Flexitarian, $8 AUD from Colourpop online.

Price range: $8 AUD to $70 AUD (for seriously impressive makeup kits and ginormous eyeshadow palettes).

Makeup artist Katie’s Beauty wears Elf Cosmetics. (Credit: Instagram)

9. Elf Cosmetics

US-based affordable makeup brand Elf creates beautifully packaged cosmetics for a fraction of the cost of high-end brands.

For as little as $10 AUD, you can stock up on mascaras, lipsticks, primers, eyeliners and even false eyelashes from Elf’s official Australian site or Adore Beauty. They also sell a few products in Kmart!

The brand also sell high-quality kabuki brushes and brush cleaning kits.

Price range: $9 AUD to $30 AUD.

Best discount product: Need it Nude Eyeshadow Palette, $19 from Elf’s official site.

Luma’s Lip and Cheek Tint is widely-loved. (Credit: Luma)

8. Luma Beauty

At the higher price point of Australia’s best cheap makeup brands, Luma offers premium quality cosmetics and skincare products for a fraction of the usual big name brand cost.

Luma is available to buy in select Priceline stores across Australia, with free shipping when you spend over $50 AUD from the brand’s official website.

Price range: $15 AUD to $40 AUD.

Best discount product: Just a Touch Lip and Cheek Tint, $29.95 AUD at Priceline.

French influencer Maëlie wears Bourjois. (Credit: Instagram)

7. Bourjois

Arguably the Chanel of the discount makeup world, Parisian-based brand Bourjois creates a wide range of beauty, fragrance and skincare products in luxurious packaging with an affordable price tag.

The brand stock reasonably cheap cosmetics including blushers, bronzers, lengthening mascaras and lip stains across Australia. While they seemed to have reduced their stock in Priceline, the products can be bought at Australian e-retailer Cosmetic Capital.

Price range: $12 AUD to $50 AUD (for makeup kits).

Best discount product: Bourjois Le Duo Blush Colour Sculpting, $7.95 AUD at Cosmetic Capital.

Rowi Singh wears NYX cosmetics. (Credit: Instagram)

6. NYX Professional Makeup

In recent years, NYX has seen itself grow from cult following to the world’s best-loved cheap makeup brand.

Perhaps best known for its never-ending choice of lip colours in every texture from dry matte to plumping gloss, Priceline must be constantly restocking NYX shelves judging by the consistent stream of customers queueing up to buy their discount cosmetics.

From makeup brushes and massive eyeshadow palettes to loose pigments and highlighter sets, NYX has everything you need – no need to splurge on designer brands!

Price range: $9 AUD to $45 AUD (for contouring and sculpting makeup kits).

Best discount product: Lip Lingerie Liquid Gloss, available to buy in 15 different shades for $17.95 AUD from Priceline.

Amelia Singson does her makeup with Mecca Cosmetica. (Credit: Instagram)


Australia’s favourite beauty shop have an extensive line of own-brand cosmetics.

Retailing under the name MECCA, the range includes every makeup product you can think of for a fraction of the cost of designer brands.

Discount makeup includes foundation, bronzer, concealer, highlighters and eyeshadow palettes for as little as $35 AUD, as well as eyeliner, blusher and lip colours to help you look your best for less.

The majority of items can be bought in-store with the exception of online exclusives.

Price range: $4 AUD to $40 AUD.

Best discount product: Bring On Bright Illuminating Primer, $22 AUD from Mecca online.

Soph Martine blends using the 200 Expert Face Brush. (Credit: Instagram)

4. Real Techniques

This affordable brush brand has taken the beauty industry by storm worldwide, thanks to its pocket-friendly range of high-quality applicators which rival the standard of designer brands.

The best part? All individual brushes cost less than $30 AUD.

Created by YouTube makeup duo Samantha and Nic Chapman, Real Techniques is the antidote to blowing the budget on brushes for the foreseeable future.  

Buy your next set from Priceline online without breaking the bank.

Price range: $17 AUD to $50 AUD (for makeup brush kits).

Best discount product: Real Techniques Rebel Edge Medium Brush, $21.99 AUD at Priceline.

Ideal for festivals! (Credit: Instagram)

3. Winky Lux

Quirky New York-based cosmetics brand Winky Lux offer cheap makeup ideal for festivals and over the top beauty looks, with a fun range of iridescent eyeshadow palettes, glitter and metallic lipsticks and luminising highlighters.

The brand is known for its Insta-friendly packaging and is regularly seen in the hands of influencers across Australia.

Price range: $20 AUD to $35 AUD.

Best discount product: The Insta-famous Flower Balm which reacts to the natural pH in your lips and comes with a real flower inside, $21.49 AUD from Winky Lux.

Eyeshadow in action with EcoTools. (Credit: Instagram)

2. EcoTools

A leading name in sustainable cosmetics, EcoTools offer an affordable range of vegan, cruelty-free makeup brushes made with naturally sourced bamboo handles.

High-quality foundation and powder brushes cost as little as $10 AUD, while the brand also stock a range of eco-friendly hair brushes as well as bath and spa products.

Price range: $7.50 AUD – $26 AUD.

Best discount product: Bioblender Makeup Sponge, $11.99 AUD from Priceline.

Love Island’s Tina Provis with the new Kind and Free range. (Credit: Instagram)

1. Rimmel

Perhaps not only Australia’s but the world’s favourite brand of discount makeup, Rimmel has been used by beauty enthusiasts for decades and endorsed by the likes of Kate Moss, who has collaborated with the cosmetics giant on a hugely successful line of lipsticks.

Priceline stock a generous range of Rimmel products, from fortifying primers and full coverage foundations to colourful nail polishes and volumising mascaras.

Price range: $5 AUD to $19 AUD.

Best discount product: Rimmel London Lasting Finish Matte Lipstick, $17.95 AUD from Priceline.

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