The affordable beauty products Martha Kalifatidis swears by

The reigning queen of make-up and skincare shares her top tips for a routine on a budget.
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Having worked as a professional make-up artist before her time on Married At First Sight, it’s fair to say Martha Kalifatidis knows her way around good skincare and beauty. 

WATCH: Martha Kalifatidis uses Olay in her skincare routine

The star is known for her luxe taste in fashion and lifestyle products, but that doesn’t mean she’s always breaking the bank to serve good face. As a make-up artist, she’s often seen using products by brands including Chanel and Dior – but the MAFS star has also shown fans how to achieve glowy make-up on a budget. 

Showing off her snatched make-up for an evening out with her fiancé Michael Brunelli this week, the star revealed she’s been using an affordable foundation while they’re on holiday in Mexico.

As fans flocked to her DMs to find out about her flawless face, Martha revealed she was “once again” wearing the Rimmel London Lasting Finish 25hr Foundation with Hydration Boost.

The long-lasting foundation costs just $19 at your local Woolworths or $11.35 at Chemist Warehouse, making it the perfect budget beauty buy.

martha kalifatidis
Martha is known for her luxe beauty buys, but she’s not above a budget product that works well! (Credit: Instagram)

Not only that, but she also gave a shout-out to her latest discovery: the popular tubular mascara by MCoBeauty, touted by stars like Celeste Barber in the past.

If you don’t know, a tubular mascara is different to most “traditional” mascaras because the formula coats each individual lash in a synthetic polymer or a “tube” so that it stays put all day long and doesn’t give you panda eyes. The best part is that it just comes off with warm water in the shower, so it’s super simple to remove at the end of the day. And clearly, the affordable cult-favourite has been a hit with Martha.

“Ok, one more discovery is this MCo Xtendlash Mascara, which you can get at Woolies … look at this formula,” she told her fans. “And I haven’t curled my lashes, but it is so impressive and so dark. I’m in shock!”

The Xtendlash Mascara can be picked up for $24 from MCoBeauty and $14-20 on sale from Woolworths.

mco beauty xtend lash
Martha is the latest fan of the cult-favourite mascara. (Credit: MCoBeauty)

With fans hanging on her every word, it’s no wonder Martha keeps sharing beauty recommendations. Each time the reality TV star does a Q&A on Instagram, you’re guaranteed to nab at least one new product to try.

Recently a fan asked Martha about her favourite body wash, with the star revealing she’s a fan of the popular L’Occitane Almond Shower Oil ($39 from Adore Beauty).

“If you haven’t tried this, treat yo self 2022 yolo,” she wrote in response to the question.

The Almond Shower Oil is so popular that L’Occitane sells one bottle every 15 seconds. The body wash transforms from a decadent oil to a silky cleansing milk in the shower, leaving skin hydrated and smooth thanks to the Omega 9 and Vitamin E found in Almond Oil. 

l'occitane almond oil
Martha swears by this luxe shower oil. (Credit: Adore Beauty)

And it doesn’t stop there. When it comes to lip products, Martha has confessed to being a “huge” fan of all NYX lip products and the Maybelline Lifter Gloss. She’s even got her own surgery-free hack for fuller looking lips, which you can check out here.

The 33-year-old star also says she’s a fan of the Olay Regenerist Whip as a base for her make-up, a claim backed up by fellow influencer and beauty guru Elle Ferguson.

“For a long time I thought of Olay as an affordable pharmacy brand my grandmother uses (and loves)… and I know I’m not alone,” Martha has said of the brand, with whom she’s now partnered. 

“Want to know how to recreate a flawless and long lasting base? It’s really simple, and not complicated. Of course it starts with skin care, the secret weapon to any great makeup look,” she’s said of making sure you properly moisturise before applying foundation, pointing to Olay as her personal fave primer.

The Olay Regenerist Whip can be picked up for just $35.99 from Chemist Warehouse or $34.30 from Woolworths.

Martha is a skincare fiend, revealing Olay to be one of her favourites. (Credit: Instagram)

Of course, any long-term fans will also know that one of her most recommended affordable beauty products is the Eco Tan Organic Face Tan Water, for $39.95 on Adore Beauty.

The gradual tanning toner adds a soft glow to your face and can even eliminate the need for foundation or BB cream in summer (if you’re a low-coverage kind of person).

Adding a hint of colour to your face, it’s perfect for those who fake tan their body and need a patch-free option for their face, or for those good people out there *actually* applying SPF properly and therefore boasting a ghost-like complexion.

While it’s close to $40, the product lasts a long time thanks to the strength of the formula. Using your fingers or a cotton pad, apply just a few drops evenly into your skin, allowing it to dry before adding a moisturiser on top for a flawless golden finish. 

eco tan face toner
Face Tan Water is another cult-favourite endorsed by the reality TV star. (Credit: Adore Beauty)

Martha’s latest beauty recommendation is a VERY affordable body moisturiser, shared with her followers when one asked for advice on a “body moisturiser that doesn’t leave you feeling sticky.”

The reality TV star said the Alpha Kerri Super Hydrating Intensive Cream from Chemist Warehouse was her go-to. 

At just $11 for a 500ml tub or $17.49 for a 1L bottle of the moisturising lotion, it’s a bargain buy.

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