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On the hunt for a new beauty favourite? Here’s the hottest new product launches for this month

New year, new beauty!

Whether you’re a die-hard beauty fanatic or just a casual Sephora shopper, the arrival of a new year marks the start of a whole new cycle of beauty trends.

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From cowboy chrome nails to jelly blush, 2024 served our for you pages with a lot of new tips and techniques to try, and just when we thought our makeup routine couldn’t get any more innovative, our fave beauty brands have continued to grind all the way through the start of 2025.

With new products hitting shelves every day, it can be a low-key mission to sift through the latest launches to find out what you *actually* need to get your hands on.

Fortunately, we’ve trawled through the trending pages of our favourite beauty sites to do all the hard work for you (don’t worry, you can thank us later).

Ready to discover your latest beauty buy? Scroll down to discover WHO’s top picks for what’s new in beauty this month, plus all our favourite launches of the year so far.

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WHO’s Best New Beauty Products of 2025

February 2025

Ultra Violette Sunscreen Drops

Ultra Violette Future Fluid Lightweight Zinc Skinscreen SPF 50+

$52.00 at Ultra Violette

Thought mineral sunscreens were an acne-prone no-go? Ultra Violette’s new Future Fluid Lightweight Zinc Skinscreen may just be the holy grail SPF you were looking for.

Featuring a superlight, non-greasy formula, this liquid sunscreen incorporates finely milled Japanese zinc to soothe the skin and minimise white cast, while squalane and Vitamin E add an extra hit of calming hydration.

Key Features:

  • Ultra-lightweight fluid texture.
  • Formulated with finely milled Japanese Zinc that blends seamlessly into the skin, minimizing white cast.
  • Formulated with squalane, Vitamin E, and Pentavitin to hydrate and soothe the skin.
  • Fragrance-free.
  • Cruelty-free.
  • Suitable for sensitive skin.
  • Natural, non-greasy finish.

Available at:

*Always read the label. Follow directions for use. Avoid prolonged high-risk sun exposure. Re-apply frequently.

Benefit Bad Gal Bounce Mascara

Benefit BAD Gal Bounce Mascara

$49.00 at THE ICONIC

If you’re obsessed with the cult-favourite BAD Gal Bang but just want some extra oomph to your lashes, Benefit’s new BAD Gal Bounce is the perfect everyday mascara for anyone on the hunt for a featherlight, fluffy lash look.

Featuring a dual-sided brush, this ultra-black formula works to coat the lashes with every swipe, while the fine-tooth comb bristles separate, define, and volumise.

Key Features:

  • Dual-sided brush – featuring fiber-bristle side and fine-tooth comb side.
  • Long-wearing smudge-proof formula.
  • Easy removal with an oil-based cleanser.
  • Clump-free and flake-free.
  • Suitable for sensitive eyes.
  • Ophthalmologist-tested and safe for contact lens wearers.

Available at:

TYPEBEA Sea Salt Mist

TYPEBEA Sea Salt Texture Mist

$40.00 at TYPEBEA

Salty summer waves will never go out of style, and if you want to maintain your effortless mermaid hair year-round, the TYPEBEA Sea Salt Texture Mist is bound to become your new go-to.

Incorporating TYPEBEA’s Plant-Based Keratin and amino acids, this ultra-fine mist helps create the perfect cool-girl waves minus the crunchy strands. Formulated without sulphates, silicones, and parabens, this lightweight, non-gritty formula works to tame your tresses while simultaneously adding definition for an effortless beachy tousle.

Key Features:

  • Heat protection of up to 210℃​.
  • Safe for colour-treated hair.
  • Dermatologically tested.
  • Formulated with Plant-Based Keratin.
  • Ultra-fine sea salt mist.
  • Smooths frizz.

Available at:

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ALPHA H Retinol Serum

ALPHA-H Retinol Reboot Exfoliating Body Treatment

$49.95 at ALPHA-H

As the skincare saying goes, your face stops at your boobs, and if you want to add a body care step to your acid exfoliant routine, the ALPHA-H Retinol Reboot Exfoliating Body Treatment is the perfect all-rounder.

Formulated with encapsulated retinol, glycolic acid, and lactic acid, this 4-in-1 body serum works to improve the appearance of fine lines, redness, and texture while also adding a nourishing layer of lightweight moisture.

Key Features:

  • Formulated with 1% encapsulated retinol, 8% glycolic acid, and 2% lactic acid for enhanced exfoliation.
  • Formulated with CoQ10 to reduce the appearance of breakouts, redness, and discolouration.
  • Suitable for areas prone to sun damage (e.g. neck, décolletage, shoulders, and arms).
  • Subtle citrus musk scent.
  • Not suitable for use during pregnancy or breastfeeding.
  • Cruelty-free and vegan.

Available at:

Laneige Water Bank Cleanser

Laneige Water Bank Gentle Gel Cleanser

$41.00 at Sephora

Thanks to their extended range of skin barrier-loving products, the Laneige Water Bank collection has quickly become a cult favourite among skincare fanatics and now, the K-Beauty giant has added another step to their routine – enter the Water Bank Gentle Gel Cleanser.

Featuring a gentle but effective pH of 5.0, this water-based gel-to-foam cleanser works to remove makeup, dirt, and SPF without stripping your skin of its natural oils. Formulated with blue hyaluronic acid, a specialised mico-molecule hyaluronic acid derived from deep sea algae, this cleanser is safe for sensitive skin and is suitable for all skin types.

Key Features:

  • pH 5.0 to support skin barrier health.
  • Removes dirt, oil, fine dust, makeup and SPF.
  • Formulated with blue hyaluronic acid and amino acids.
  • Gel-to-foam texture.
  • Suitable for sensitive skin.
  • Ophthalmologist tested and suitable for use around the eyes.
  • Hypo-allergenic, fragrance-free, paraben-free, sulphate-free, and silicone-free.
  • Dermatologically tested.

Available at:

January 2025

Selena Gomez holding the rare beauty body cream

Selena Gomez, you’ve done it again. Taking a fruity spin on her OG body moisturiser, the Rare Beauty Awaken Confidence Body Cream is a perfect peachy take on summer hydration.

This pudding-like body cream melts into the skin for instant nourishment without feeling too much like a slippery slide, while shea butter and niacinamide work to enhance the look of supple, hydrated skin.

To top it all off, the cream also features a bright, fresh fragrance of flower blossoms and juicy peaches for a long-lasting post-beach perfume.

Key Features:

  • Rich, pudding-like consistency.
  • Non-greasy finish.
  • Formulated with plant-derived butters (murumuru and shea) for deep moisture.
  • Infused with jojoba and tsubaki oils.
  • Enriched with vitamin E and niacinamide.
  • Dermatologist-tested and suitable for sensitive skin.
  • Cruelty-free, paraben-free, and vegan.

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Glow recipe cloudberry moisturiser

Sure, the entire Glow Recipe range may look incredible, but the products inside the brightly-coloured packaging also pack some serious skincare punch. Kicking off 2025 with a new member of their moisturising family is the Cloudberry Bright Moisture Cream.

Formulated with cloudberry seed oil, vitamin C, and CoQ 10, this lightweight, whipped moisturiser works to combat dryness, boost the appearance of radiant skin, and provide a skin-happy base for your makeup.

Key Features:

  • Lightweight, whipped consistency.
  • Suitable for everyday use.
  • Formulated with cloudberry seed oil, CoQ10, and hyaluronic acid.
  • Cruelty-free and vegan.
  • Alcohol-free.

tbh skinacre lip treatment

What can we say? We’re a sucker for a good lip balm, and the new Rebound Stay the Night Tri-Peptide Lip Treatment from tbh Skincare is at the top of our list to add to our nighttime skincare routine.

Created in partnership with skincare guru and pharmaceutical scientist Hannah English, this nightly lip treatment provides a much-needed boost of nourishment to dry, chapped pouts without the feeling of a heavy, goopy lip masque.

Formulated with hyaluronic acid, peptides, pomegranate extract, jojoba oil, ceramides, and squalane, these lip-loving ingredients are bound to have you waking up with more hydrated and plump-looking lips (plus, who doesn’t love a metal applicator?!)

Key Features:

  • Formulated with hyaluronic acid, tripeptides (Tripeptide-1 Palmitoyl, Tripeptide-38), portulaca pilosa plant extract, jojoba oil, ceramides, and squalane.
  • Fragrance-free.
  • Metal-tip applicator.
  • PM use only.
  • Cruelty-free and vegan.

Also available at:

K18 dry shampoo

Trying to push hair-wash day a bit further but want to say bye to an itchy scalp? Please welcome the K18 AirWash Dry Shampoo to the stage.

This revolutionary non-aerosol dry shampoo utilises K18’s patented odorBIND™ technology to provide an unparalleled clean and odour elimination without the drawbacks of traditional dry shampoos (aka see you later white residue).

Ideal for all hair types, AirWash is gentle on the scalp and hair, helping you to stretch your fresh blowout for another few days minus the product buildup.

Key Features:

  • Certified Clean at Sephora.
  • Non-aerosol dry shampoo.
  • Formulated with smart-release odorBIND™ biotechnology and hyaluronic acid.
  • No white-cast – made with translucent microbeads to absorb oil without visible starchy buildup.
  • Oil-free, paraben-free, silicone-free, and sulphate-free.

Also available at:

Fenty cherry cleanser

Cherry red was one of the biggest fashion trends of 2024, and this year, Fenty Beauty has kick-started their new beauty launches with its fresh take on the viral colourway.

Introducing the Fenty Cherry Dub Pore Purify’r Gel Cleanser to the Fenty Skin line-up, this cleanser is perfect for those of us with oily or combination skin who want to control their shine without losing out on the skin’s natural moisture.

Infused with real Barbados cherries, this gel cleanser works to gently exfoliate to remove dirt and oil while also minimising the look of impurities and discolouration. The unique formula features a Triple Cherry Complex, which is rich in vitamin C, ensuring that your skin looks radiant and feels revitalised. Say less, Rhi Rhi.

Key Features:

  • Certified Clean at Sephora.
  • Non-comedogenic and suitable for all skin types (especially oily and blemish-prone).
  • Cruelty-free, vegan, and gluten-free.
  • Lightweight gel cleanser.
  • Formulated with Triple Cherry Complex (three forms of Vitamin C-rich Barbados Cherry – enzyme, ferment + fruit water), niacinamide, and aloe juice.

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Summer Fridays Dream Lip Oil

Summer Fridays Dream Lip Oil

$43.00 at Mecca

If you haven’t already added lip oil to your daily look, then what are you waiting for?! The perfect pop of colour, a non-sticky formula and a combination of nine moisturising oils make this Dream Lip Oil from Summer Fridays a must for any look.

With 4 new shades (Bare Sand, Rose Bud, Warm Beige and Midnight Berry), this lip oil glides on like a dream and promises long-lasting softness and shine.

Key Features:

  • Vegan oil complex
  • Vitamin E for skin health
  • Available in 8 shades
  • Plant-Based Collagen

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