New Sephora concept store in Melbourne just announced!

Its new home will be inside one of Australia's biggest department stores

Melbournian beauty enthusiasts, Sephora today announced that it will be opening a concept store inside its Bourke Street David Jones flagship store this spring!!

With a smaller footprint than its normally larger-sized stores, the new Sephora concept store housed inside DJs will carry a refined look and feel, an enviable exclusive brand assortment and new service offerings.

Sephora’s County Manager Libby Amelia said, “You can expect to see some fresh ideas in our David Jones location.” While the David Jones CEO David Thomas has said, “Our partnership with Sephora will deliver an exciting and experiential new beauty experience for customers.”

Sephora already has 14 brick-and-mortar stores and a flourishing e-commerce business in Australia so this is another exciting new venture for the global beauty brand. It will be bringing brands like SEPHORA COLLECTION, FENTY BEAUTY and FRESH to its new David Jones store.

Stay tuned with updates via the David Jones and Sephora Instagrams!

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