By now, we should all know wearing sunscreen is important. Gone are the days of baking in the sun – protecting your skin is not just hot, it’s cool.
While many will associate sunscreen with sunny weather, some may find it surprising that it calls for daily application – no matter the season. That’s right, SPF application is not synonymous with the weather…
Consider your SPF a firm addition to your morning skincare routine, even in winter. Contributing to the daily application movement in Australia are the founders of sunscreen label Ultra Violette, Ava Matthews and Bec Jefferd.
Before formulating their own SPF, they were creating and marketing it for brands like Mecca. With their combined experience, it comes as no surprise they’re true experts when it comes to sunscreen. So, when they tell you to wear your sun protection every day, you listen…
Why?
“Because UV rays are the biggest cause of premature ageing and they’re around all the time so unless you want to age faster, you need to wear it every day,” they told WHO.
To cement their case, they shared, “In many places in Australia, the UV doesn’t dip below 3 ever (not even in the depths of winter) so although it might feel colder, the UV in the atmosphere is still damaging your skin.” Eek!
The founders of Ultra Violette asserted, “SPF is the foundation of any good skincare routine.”
“If you’re not protecting your face from the ultimate skin enemy – the sun – daily, then there’s really no point in ‘tox/laser/filler/ retinols/chemical exfoliant/cosmeceuticals,” they continued.
While we often hear about the damaging nature of the sun’s UV rays, confusion still exists about what they do. When it comes to the skin, Matthews and Jefferd shared, “UVB rays are what causes sunburn and this is what the UV index is measured against.”
“The UV index doesn’t cover UVA rays (which are present all-year round) and these are the most damaging in terms of ageing.”
The damage they speak of? Exposure to UVA rays can lead to “pigmentation, volume loss, wrinkles, fine lines – all the fun stuff!!”
So… even when it looks or feels like it’s not sunny, our good old friend UVA will be there to humble us.
When it comes to the actual application of said skin protectant, previously, SPF products have had a bad rep for their uncomfortable finish. Given the greater conversation surrounding the importance of sun protection, however, brands have become more advanced with their formulations. Ergo, no, you won’t be walking around with a white cast à la Mark Zuckerberg.
Ultra Violette, in particular, have pioneered the concept of ‘SKINSCREENS™’. The skincare/sunscreen hybrid features a ‘wardrobe’ of products for every skin type.
“We needed to cater for people wanting anything from a radiant to a matt finish, and incorporated products that worked for various skin sensitivities,” the brand founders shared.
WATCH: How to wear SPF under makeup. Article continues after video.
As for wearing your product throughout the day, talks of reapplication may have appeared in conversation or on your social feed. But, is it legit?
The Ultra Violette girls assert, “One SPF application doesn’t last all day, you should really be reapplying every 2-3 hours to ensure you have the right level of protection all day.”
While the effort of reapplication deters most sunscreen wearers, there is a simple (and easy) solution.
Ultra Violette Preen Screen, $42 at Ultra Violette | SHOP NOW
SPF spray is here to stay! In what has been six years in the making, Ultra Violette’s Preen Screen makes reapplication a whole lot easier (no more excuses).
As for future launches, Ultra Violette will be launching another product in late May.
“It’s a new formula that isn’t like anything else in our range so we think it’s going to fill a real gap in the market, I can’t wait to hear what consumers think.”
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