Let’s face it, this winter has been *rough* to say the least, and after months and months of seeing seemingly everyone we have ever met enjoying their European summer on Instagram, we are itching for another day back at the beach this summer.
With the longer daylight hours and the mid-20s temperatures now starting to trickle in, the countdown is on until the first scorcher of the season and thanks to the endless sun sand, surf, and sun content from those in the Northern Hemisphere over the winter months, we’ve already got a head start on tapping into this year’s biggest swimwear trends.
If you’re looking to add an extra pop of colour to your cozzie drawer or you’re still on the hunt for your go-to swimwear silhouette, we’ve dived head-first into our favourite celebs’ social media to create our 2024 swimwear trend guide to help you find the beach-day fit that will make you feel your best all summer long.
The Top 5 Swimwear Trends of 2024
- 70s Crochet
- Bright Neon
- Gingham
- 1950s Retro
- Ditsy Floral
1. 70s Crochet
When it comes to bikini trends, if Kendall Jenner has worn it, we’re automatically a big fan.
Thanks to Kenny’s love of beach content, the 70s crochet trend has already started to become a regular feature for many swimwear brand’s latest collections. This nostalgic style is all about those intricate, handmade details that add a touch of boho-chic to your wardrobe. Think colourful crop tops, breezy cover-ups, and playful swimsuits that give more Daisy Jones vibes than granny square.
With bold patterns and eye-catching textures, 70s crochet pieces are perfect for layering under your favourite linen beach coverall or pairing with high-waisted denim shorts for a cute, boho vibe.
Indio Crochet Bikini
from $75.99 at Ripcurl Australia
Key Features:
- 100% polyester.
- Hand-made crochet.
- Fully lined.
- Available AU size 2XS – XL (6-16)
Available at:
- Top | $89.99 from Ripcurl Australia
- Bottoms | $75.99 from Ripcurl Australia
2. Bright Neon
Thought the days of the OG TRIANGL swimsuits were over? Think again! Neon is back in a big way for 2024.
Instead of uber-bright suits with three different colours, the 2020s has given neon a much-needed lesson in sophistication and when it comes to swimsuits, expect to see a fun pop of contrasting neon in the stitching/binding of your new fave togs.
While some beachgoers may be hesitant to try the neon trend, the over-saturation of neons makes any colour scheme effortlessly enhance your summer glow while also looking *amazing* on pretty much everyone!
Baku Swimwear Ravello Bikini
from $69.95 at THE ICONIC
Key Features:
- Fabrication: 91% polyamide, 9% elastane.
- Chlorine resistant.
- Designed in Australia.
- Available in AU size 6-16.
3. Gingham
There’s no pattern quite as cute as a classic red gingham, and thanks to the swim style of many of our favourite celebs, the picnic-inspired pattern has been making a splash in 2024.
Whether you’re rocking a vintage-inspired red gingham one piece or sticking to a classic black and white check twin set, gingham has quickly become a fan fave for those of us on the hunt for a cute lil swimsuit. Picture a fun straw sun hat. oversized linen button up, and a classic pair of Birkenstocks alongside the pop of pattern. Sounds pretty cute if you ask us!
9.0 Swim Bianca Navy Bikini
$49.99 at Beginning Boutique
Key Features:
- Fabrication: 80% recycled nylon, 15% spandex.
- Removable padded bust cups.
- Underwire design.
- Adjustable shoulder tie detailing.
- Adjustable centre back hook closure.
- Available AU size 4-22.
Available at:
- Top | $49.99 from Beginning Boutique
- Bottoms | $49.99 from Beginning Boutique
4. 1950s Retro
Who doesn’t love a bit of throwback fashion?! With bikini shorts and balconette tops making their way into the lookbooks of the 21st century, it’s safe to say that the 1950s swimwear silhouette has been making a comeback to beaches across the globe.
Whether you’re looking for a more full-coverage alternative to the Instagram-favourite thong bikini or are just obsessed with the pin-up vibes of a high rise twin set, we will definitely be adding this delightful dose of nostalgia to our summer style guide this season.
UNE PIECE Original Bustier Balconette Bikini
from $99.00 at THE ICONIC
Key Features:
- Fabrication: 78% recycled nylon, 22% elastane.
- Fully lined.
- Adjustable band and clasp.
- Convertable shoulder straps.
- Removable padded inserts.
- High waisted.
- Chlorine resistant.
- Available AU size 6-24.
Available at:
- Top | $139.00 from THE ICONIC
- Bottoms | $99.00 from THE ICONIC
Athena Shortie Bikini
from $39.99 at Bras N Things
Key Features:
- Fabrication: 92% nylon, 8% elastane.
- Retro swim shortie silhouette.
- Gold seashell hardware.
- Lined.
- Bottoms available AU size 8-18.
- Top available 10A – 18F.
Available at:
- Top (10A – 14DD) | $89.99 from Bras N Things
- Top (10E – 18F) | $89.99 from Bras N Things
- Bottoms | $39.99 from Bras N Things
5. Ditsy Floral
With endless colour options and adorable patterns, the resurgence of a ditsy floral in swimwear has been dominating our fave A-lister’s beach day photo dumps, with Olivia Rodrigo and Sofia Richie Grange jumping on the floral bandwagon.
Whether you’re a sunflower or a rosebud girly, the contrast of the miniature floral pattern with creamy pastel colour is the perfect recipe for a casual beach day look. Think about playing a day of volleyball on Cousins Beach with Belly and the Fischer Boys from The Summer I Turned Pretty vibes.
Muna One Piece Swimsuit
$89.98 at For Love & Lemons
Key Features:
- Fabrication: 80% recycled nylon, 20% spandex.
- Fully lined.
- Scrunched elastic shoulder straps.
- Open back.
- Available size XXS-XL.
Available at:
- $89.98 from For Love & Lemons
Blue Hawaii Cola Balconette Bikini Top
$145.00 at Frankie’s Bikinis
Key Features:
- Fabrication: 80% nylon, 20% spandex.
- Adjustable shoulder straps and back tie.
- Available size XS-XXL.
Available at:
- $145.00 from Frankie’s Bikinis
