It’s hard to imagine a time when online shopping, namely The Iconic, didn’t exist. But exactly a decade ago now, that was our reality as we spent our weekends scouring physical stores for all our outfits and accessories.
Seriously, how did we do it?
To mark their 10th birthday, truly an occasion worth celebrating, The Iconic is having a huge sale on beloved brands like Aere, Reliquia, Sass & Bide and many, many more.
The sale is split into categories (Save 40 per cent off THE ICONIC’s 10th birthday edit, Save 30 per cent off select dresses, Save 40 per cent off THE ICONIC exclusives) and is automatically applied to cart making the checkout process far easier.
If you’re after a few suggestions, given there are pages and pages of sale items, we’ve rounded up our top picks below.
Aere Cut Out Linen Midi Dress, usually $190, shop here
Coach Tabby Cross-Body Bag, usually $395, shop here
Reliquia Jewellery Mini Keshi Pearl Earrings, usually $179, shop here
Aere Oversized Collar Blouse, usually $90, shop here
Brand A Carrie Shorts, usually $99, shop here
Peta And Jain Blair Sunglasses, usually $69.95, shop here
Alias Mae Rini, usually $219, shop here
This article first appeared on our sister site, Elle.