Marc Jacobs released his official comments about Lila when they both made the announcements on Instagram on October 4th. Jacobs says “it is with great pride and a full heart that i share this first image from our shoot with the incredible lila grace in her first ever beauty campaign for marc jacobs beauty.“
This is the 16yr old’s first major foray into the high-fashion world. A natural beauty with strikingly similar features to mother Kate Moss, Lila says “It’s an honour to be the face of the new @marcbeauty campaign”
This was a full circle moment for Marc Jacobs who forged his long-time friendship with mother Kate Moss in the '90s. The designer says “It was a bit surreal to have Kate in the studio with Lila,” he continued, “as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis spring-summer 1993 grunge collection.” He also says about the young new model “lila’s beauty, composure, patience and kindness made this project even more special than i could have imagined. with each look we photographed, she got into each character effortlessly and gracefully.”
Lila has also just launched her own Instagram @lilamoss
The main campaign image shows Lila wearing the ‘Fineliner ultra-skinny gel eye crayon in (grape) vine which is one of five new & limited-edition colours debuting for spring 2019. The eyeliner has a transformative gel formula which glides on for flawless application and sets in place for all-day wear.
Shop the other Ultra Skinny Gel eye crayon colours which are available now here