“The villa is arguably one of the most beautiful and best places to fall in love in the country, and Love Island is bright, there’s lots of fluoro colours, so we like to try and theme the clothes to the villa as well,” Chloe explained.
The official partner of Love Island, Showpo, is well-known for bright and fun pieces, making them the perfect match to aid the costuming of the series.
We sat down with Showpo’s CEO, Jane Lu, to discuss the upcoming trends of the season and what we might expect to see on Love Island, and then on the beach this summer.
70’s Glamour Girl
“I think this year is all about that 70s-trend glamour and like fun, feminine prints and really bright and bold colours, and colour clashes,” Jane revealed.
The 70’s has seen a revival of late, with flared pants, small tops and an overall ‘bohemian’ vibe returning to a lot of online retailers.
“Crochet and knit tops and dresses as well, which is continuing on from last summer. Crochet all day is where it’s at,” Jane added.
Topshop 70s Floral Jersey Mini Dress, $72, from ASOS
Nellie Mini Dress Pink Multi, $65, from Princess Polly
It’ll be no surprise to any Love Island officianado that the contestants spend most of their time in swimwear.
So, what can we expect bikinis to look like this year?
“We’ve got really interesting necklines in swim this year … a one-shoulder neckline, a really rich metallic and bright hue,” Jane explained.
A continuation of the 70’s trend has also meant a lot of crochet in swimwear as well:
Kiawah One Shoulder Swimsuit with Waist Cut Out in Olive, $64.95, from Showpo
There’s plenty more to look forward to outside the realm of swimwear, though.
“Low, plunging necklines, a lot of really interesting strap features – tied around the waist, around the neck, which are really sexy,” Jane said of the over-arching trends.
“A lot of two-piece sets, too – they’re a huge trend!”
There’s nothing more convenient than a two-piece set, so here are some of our favourites to get you started:
Marley Set Multi, $90, from Princess Polly
With style-inspo abounding, we can’t wait to keep track of our favourite Love Island looks! Bring on the show, and bring on summer!