The rise of health and fitness continues to be a main focus within Australian culture and there's no signs of it slowing down any time soon. In fact, new trends continue to pop up and fitness conscious women have taken to adding mineral supplements to their diets and beauty routines.
Magnesium is the buzz ingredient enjoying its time in the spotlight these days. Magnesium is found in almost every cell of the human body and is responsible for muscles, nerves, gut health, a functioning circulatory system, reducing anxiety and improving sleep. It has also been scientifically proven reduce acne and other skin disorders by stabilising hormones. Due to the number of benefits it promises, the fitness community is loving the mineral.
Apart from being taken orally, magnesium can also be applied directly to the skin in the form of creams for a plump and hydrated complexion. Holistic skincare company The Base Collective is one of the many beauty brands infusing their stock with magnesium.
Laura Henshaw and Steph Claire Smith, the co-founders of exercise and wellness program Keep It Cleaner, regularly feature on The Base Collective's Instagram feed using a number of their products.
Vegan and cruelty free products such as the magnesium spray oil, white tea body wash, body balm and face cream are highly praised amongst customers.
"I use the body balm at night before bed and wake up with no puffy eyes – I know it's meant for the body but it is the best face cream and leaves me looking relaxed and ready for the day," one customer wrote.