It probably comes as a surprise to no one that not all contestants on Married at First Sight are there for the right reasons.
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While last season we saw a real life wedding following the end of the controversial dating experiment - Hi, Cam and Jules! - according to its executive producer, Tara McWilliams, not everyone who goes on the show is looking for love.
"Being on television, being part of the experiment and whatever that brings. I don't think it's so black and white as either love or fame," she added.
Even if the contestants aren't looking for love, it seems the production team still do their best to give participants the best possible chance at finding it.
"But even if people are coming on to increase their profile, or to get Instagram followers, or to get some sort of public profile out of this, I genuinely believe that everyone who comes on hopes they are matched with someone they like and potentially could have a relationship with," Tara explained.
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And even before the first episode hits TV screens, many of the contestants are already in trouble with the Nine network, according to a new report.
Perth Now has revealed that both Nine and production company Endemol Shine Australia have repeatedly told brides and grooms there will be “severe consequences” for those who disobey any instructions following a series of dramatic incidents that occurred behind the scenes.
“They’ve drilled it in that (contestants) can’t talk to the media. They’re dead serious. Who knows what they’re capable of,” one insider said.
The source goes on to reveal that this season is set to be the most explosive yet, with many of the brides and grooms not seeing eye to eye and at least one honeymoon from hell.