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WATCH: Kylie Jenner's video of Stormi snowboarding is the best thing on the internet
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WATCH: Kylie Jenner's video of Stormi snowboarding is the best thing on the internet

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Meghan wows in burgundy dress as she and Harry head to New Zealand

Meghan wows in burgundy dress as she and Harry head to New Zealand

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Meghan Markle has the cutest reaction when a basketball player sneaks in a kiss on the cheek

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Meghan Markle made a dramatic alteration to her dress

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Meghan Markle just shared her first official photo to Twitter — and it's a proud wife moment

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Meghan wears $30 ASOS dress after mid air outfit change

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You'll never guess how Prince Harry and Meghan Markle spent Boxing Day

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Here is another HUGE royal rule Meghan Markle is breaking

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Meghan Markle's personal assistant resigns 6 months after royal wedding

Meghan Markle's personal assistant resigns 6 months after royal wedding

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Archie Harrison's birth certificate has been released and it contains TWO surprises

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Harry and Meghan just made another BIG announcement

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PHOTOS: New dad Prince Harry beams as he arrives in Netherlands

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JUST IN: Prince Harry and Meghan Markle have made a rare public comment

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Inside Prince Harry and Meghan Markle’s nursery for the royal baby

Pregnant Meghan Markle covers up growing baby bump in black coat dress with big bow

Pregnant Meghan Markle covers up growing baby bump in black coat dress with big bow

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Meghan Markle has created dozens of new jobs — all from wearing THIS outfit

Amazing! - by Maura Hohman
  • 28 Oct 2018
Meghan Markle has created dozens of new jobs — all from wearing THIS outfit

The Meghan Markle Effect is changing lives around the world.

The term refers to the tendency for items to immediately sell out after Meghan, 37, is photographed wearing them, and the impact is now extending far past fashionistas.

During the royal tour in Australia, the Duchess of Sussex selected a pair of jeans by Outland Denim, which prides itself on providing a living wage to its seamstresses in small villages in Cambodia.

Meghan and Harry

The company initially started as a way to help survivors of human trafficking on the path to recovery but has recently expanded to include “those at risk of falling into poverty,” according to its website.

After Meghan wore a pair of Outland jeans at a sailing event at the Invictus Games on Sunday, the company revealed they turned enough profit from her publicity to hire up to 30 more workers.

“Thanks to the Duchess’ choice in denim, we’re pleased to announce that it will be possible to employ a further 15 to 30 seamstresses in our Cambodian production house in the coming weeks, and the recruitment process has already begun,” Outland reps wrote on Twitter.

Outland Denim on Twitter

She wore the jeans once before on her royal tour with Prince Harry, 34, when they visited Dubbo, Australia. Once Outland posted about the star’s look on Instagram, insights company Dash Hudson reported the photo received 77.85 percent engagement, up significantly from its average of 4.07 percent engagement. Its account also garnered over 3,500 followers the week after Meghan wore its pieces.

outlanddenim View Profile
23.1k likes - View Post on Instagram
We cannot think of a more suitable woman to carry the Outland Denim brand. A big thank you to the Duchess of Sussex (and bump!) for choosing to wear Outland Denim on this #royaltour! Meghan wears the high-rise Harriet jean in Black. #madedifferent #zeroexploitation #GameOnDownUnder #IG2018 #DukeandDuchessofSussex 📸 Samir Hussein & Getty Images

The mum-to-be, who’s due in the spring, has made several humanitarian fashion choices recently. The sneakers she wore at the sailing event were by French footwear brand Veja.

Veja sneakers are known for their minimal, trendy designs, and more importantly, their sustainability. The tops are often made from tilapia skin or a leather-like material from curdled milk, according to Fast Company, and they’re also packaged by people who are struggling to find work, including individuals who’ve previously been incarcerated.

This past week, she sported black Rothy’s flats, made from recycled water bottles, and recently a cult-favorite Gabriela Hearst Demi Satin tote, which created with sustainable materials.

Meghan and Harry have a few more days left on their royal tour, which has included trips to Australia, Fiji and Tonga. On Saturday, they spoke at the closing ceremony for the Invictus Games. Today, they’re heading to Wellington, New Zealand, on Sunday, followed by Auckland on Tuesday and Rotorua on Wednesday.

This story originally appeared on PEOPLE.

Maura Hohman
Maura Hohman is a writer for PEOPLE.

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WATCH: Kylie Jenner's video of Stormi snowboarding is the best thing on the internet
Watch 0:20

WATCH: Kylie Jenner's video of Stormi snowboarding is the best thing on the internet

{headline}

{headline}

Meghan wows in burgundy dress as she and Harry head to New Zealand

Meghan wows in burgundy dress as she and Harry head to New Zealand

Meghan Markle has the cutest reaction when a basketball player sneaks in a kiss on the cheek

Meghan Markle has the cutest reaction when a basketball player sneaks in a kiss on the cheek

Meghan Markle made a dramatic alteration to her dress

Meghan Markle made a dramatic alteration to her dress

Meghan Markle just shared her first official photo to Twitter — and it's a proud wife moment

Meghan Markle just shared her first official photo to Twitter — and it's a proud wife moment

{headline}

{headline}

Meghan wears $30 ASOS dress after mid air outfit change

Meghan wears $30 ASOS dress after mid air outfit change

You'll never guess how Prince Harry and Meghan Markle spent Boxing Day

You'll never guess how Prince Harry and Meghan Markle spent Boxing Day

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Here is another HUGE royal rule Meghan Markle is breaking

{headline}

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Meghan Markle's personal assistant resigns 6 months after royal wedding

Meghan Markle's personal assistant resigns 6 months after royal wedding

Archie Harrison's birth certificate has been released and it contains TWO surprises

Archie Harrison's birth certificate has been released and it contains TWO surprises

Harry and Meghan just made another BIG announcement

Harry and Meghan just made another BIG announcement

PHOTOS: New dad Prince Harry beams as he arrives in Netherlands

PHOTOS: New dad Prince Harry beams as he arrives in Netherlands

JUST IN: Prince Harry and Meghan Markle have made a rare public comment

JUST IN: Prince Harry and Meghan Markle have made a rare public comment

Inside Prince Harry and Meghan Markle’s nursery for the royal baby

Inside Prince Harry and Meghan Markle’s nursery for the royal baby

Pregnant Meghan Markle covers up growing baby bump in black coat dress with big bow

Pregnant Meghan Markle covers up growing baby bump in black coat dress with big bow

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