Sticking to muted shades of black, olive green and white — with touches of red and pale pink! — the collection includes a mix of everything from comfy track pants and graphic tees to belts and dainty dresses.
Kardashian West, 36, tweeted Thursday about her and her husband’s logic behind the venture, writing, “For the past few years Kanye and I have made almost all of our kids clothes and we have collaborated on a new kids line!”
“TheKidsSupply has been what we’ve been working on for a long time. I’m so excited about this!” she added in another tweet about herself and West, 39.
The reality star gave her Snapchat followers a sneak peek of the collection in February, sharing a clip of 3½-year-old North modeling some of the bright yellow-pieces: a sequined dress and matching shearling coat.
“Northie picked out the colors and the fabric,” Kardashian West could be heard saying in a second video.