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Myer confirms they won't have an Autumn/Winter season launch this year

A big move by the retail giant. - by Abi Moustafa
  • 09 Feb 2018

While Australia's hottest celebrities attended  at David Jones’ flat Autumn/Winter launch this week, it appears no-one will need to dress up to attend Myer's VIP season showing, according to reports by Confidential.

myer
Getty Images

"We have evolved our Autumn 2018 events strategy to ensure it is customer-led and focused on in-store experiences and theatre that drive traffic,” the spokeswoman told the publication.

This is a major move for the retail giant as in the past, the season showings would be heavily promoted with gorgeous locations and even luring fashionistas in by flying over a number of high-profile models.

myer

Rachael Finch and Kris Smith at the Myer Spring Racing 2017 Collections Launch in September lay year.

Getty Images

And more bad news for the retail giant as The Australian reports sales for the country’s biggest department store has crashed 6.5 percent in January — a key month in which Myer usually makes a huge amount of its annual profit.

RELATED: A major retailer is set to close 180 stories

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