Kourtney Kardashian has been busy in the lead-up to season 2 of The Kardashians.
As fans gear up to watch the family later this week, Kourtney has been heavily promoting her new brand – Lemme.
After days of teasing her new business venture, Kourtney took to Instagram to share details on Lemme, a vitamin and supplement company that will be launching later this month.
And while it certainly isn’t the first brand for the Kardashian mogul – who has seen success with her wellness brand Poosh and collaboration with Boohoo, fans are questioning her latest move.
“Meet Lemme” shared Kourtney across her social media accounts.
“My new line of vitamins & supplements that I created to become a divine, feel-good part of your everyday life.”
“We partnered with the best scientists and doctors to create the cleanest gummy vitamins and supplements.”
Kourtney’s step into supplements hasn’t come as a surprise to many of her fans, with the recently-married reality star sharing her not-so-traditional approaches to wellness in the first season of The Kardashians, earlier this year.
Kourtney and Travis shared their unique approach to infertility on the show, documenting their Ayurvedic cleanse called a Panchakarma cleanse, which required the couple to avoid exercise, sex and caffeine.
Kourtney has also been known for her strict approach to dieting, sharing with fans in the past her avoidance of sugar and carbs, whilst adhering to a mainly vegan diet.
Kourtney’s latest business however seems to be taking it “too far” for some fans, who have taken to social media to slam the star’s new launch.
“No science here, just money making,” wrote one person.
“Kourtney K selling her brand of gummy vitamins is the most unnecessary s**t I’ve ever seen,” shared another.
Many others rightfully had questions about the safety of the new line, asking whether it was rigorously tested and FDA-approved.
“Legitimately scared to even ironically try Kourtney Kardashian’s line of gummy vitamins,” shared another person on Twitter.
Whilst another explained, “I don’t know any sane normal person that will buy Kourtney Kardashian’s vitamins except for her inner circle – truly.”
Whilst there was certainly backlash following Kourtney’s latest business venture, there were still plenty of fans excited about the products and praised the cute packaging.
Lemme comes just weeks after Kourtney’s collaboration with Boohoo was slammed online, with many pointing out the irony of her new role as “sustainability ambassador” at the fast-fashion brand.
Season 2 of The Kardashians drops in Australia on September 22 on Disney Plus.
Stream it soon on Disney Plus, live and on demand with a month-to-month or annual subscription. SIGN UP NOW.
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