She’s no stranger to plastic surgery, but we were shocked to see just how much Roxy Jacenko has transformed her appearance after the PR guru unveiled a series of shock throwback pictures.
WATCH: Roxy Jacenko flaunts her stockpile of 22 laundry detergent bottles
On Monday, the Sweaty Betty founder shared several snaps to Instagram as part of a viral challenge to promote Stan Original Series Bloom.
‘Okay so I thought I would go through the boxes from my mum Doreen’s place and take up the Bloom Challenge to celebrate the launch of one of my favourite shows, Bloom, and to shed some humour (clearly at my expense) on what has been a darn lousy time for all out there,’ she captioned the post.


Roxy then challenged others to get involved, including heiress Francesca Packer Barham, singer Samantha Jade and her husband, Oliver Curtis.
The 39-year-old blonde has admitted to several cosmetic procedures in the past, including rhinoplasty, a boob job, Botox, fillers and veneers.


Earlier this week, the mum-of-two slammed rumours that her reality TV show I Am… Roxy! has been axed by Channel 10.
Over the weekend, The Daily Telegraph’s Annette Sharp claimed the PR Queen’s pilot show would not be given a follow-up season after it aired to lukewarm reviews.
However, Roxy denied the claims, telling Daily Mail Australia that ‘no decisions have been made yet on Pilot Week 2019.’
Billed as ‘Australia’s answer to Keeping Up with the Kardashians’, the program was a fly-on-the-wall look inside Roxy’s glamorous and chaotic publicity empire.