Network Ten will have a big rebrand coming its way, in light of the vision from their new bosses from American powerhouse CBS.
Channel Ten’s extension channels One and Eleven will be turned into Ten Peach and Ten Boss.
The Herald Sun report that they’ve already have gone through the motions to trademark with Intellectual Property Australia.
At this time Ten Boss has been accepted while Ten Peach is still awaiting approval.
In 2009, Ten launched One as a 24-hour sporting channel. In 2011 other entertainment shows were added to the format.
Eleven was launched in 2012 with Ten’s trademark shows Neighbours and The Simpsons moved to the channel.
A Ten spokesperson told Mumbrella, “We can’t wait to share all the exciting initiatives we have coming up at our Upfronts event, which is a week and a half away.”
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