Bridgerton star Nicola Coughlan has teamed up with Uber Eats and Australian non-profit Share the Dignity to help raise awareness for period poverty.
Speaking on the partnership, which aims to distribute thousands of free menstrual products to those in need, Nicola shared, “I wanted to use my involvement with Uber Eats to both showcase the availability of period relief products on the app, but also raise awareness about the very real barriers to accessing these important items for women, girls, and people who menstruate across Australia.”
Launching on October 16, Uber Eats, in collaboration with WESNET, will donate one period product for every period product purchased through the Uber Eats app, with donations being distributed until late 2023 in partnership with Share the Dignity’s donation program.
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“I am delighted to see a prominent global company tackling period poverty. This ground-breaking partnership will allow us to amplify our impact and get more period products into the hands of those who need them,” said Share the Dignity founder Rochelle Courtenay.
“It’s an exciting time for menstruators everywhere, as getting period products dropped straight to your door and helping someone in need at the same time becomes a reality.”
With an estimated one in five Australians who menstruate having limited to no access to the necessary sanitary products and facilities they need for the duration of their period, Nicola hopes that her campaign will bring much-needed attention to the escalating rates of period poverty in Australia.
Want to know what you can do to help tackle period poverty in your community? Scroll down to read our guide to the most frequently asked questions about period poverty, including the practical things you can do to help.

What is period poverty?
Period poverty can best be defined as inadequate access to dedicated menstrual products.
Period poverty does not relate solely to the lack of access to items such as pads and tampons, but also encompasses inadequacies in education surrounding menstruation and how to safely use sanitary products, as well as a lack of access to safe and hygienic waste disposal and hygiene facilities.
Who is impacted by period poverty?
Period poverty can impact any individual who menstruates.
Low and no-income individuals are more likely to experience period poverty, due to not being able to afford the basic sanitary products that they need for the duration of their menstruation period.
Period poverty, however, does not just impact individuals who are financially disadvantaged, with various social, cultural, and religious barriers also inhibiting one’s ability to be able to menstruate openly and safely.

Is period poverty an issue in Australia?
Period poverty is a very real issue in Australia and is one that is often overlooked.
Research released in 2021 by Australian charity Share the Dignity uncovered that one in five Australians who menstruate have been utilising other household items in place of pads or tampons, due to being unable to afford the cost of basic dedicated sanitary items.
Share the Dignity founder Rochelle Courtenay told Now to Love in 2020, “I’ve met women using tea towels and washers. We hear women saying ‘I can’t afford products for my daughter, so she can’t go to school.’ I remember meeting a young woman who was so resourceful … She would go into the laundromat and steal socks to use to deal with her period.”
Why is adequate access to period products so important?
A 2023 report by the Frontiers in Global Women’s Health stated that “poor hygiene measures during menstruation can pose serious health risks, such as reproductive and urinary tract infections, thrush,” and potentially more serious bacterial infections, such as Toxic Shock Syndrome.
Adequate access to period products also plays a critical role in allowing people who menstruate to go about their daily lives with dignity.
Share the Dignity’s ‘Big Bloody Survey’ found that almost 50% of the 125,000 survey respondents used one sanitary product for an extended period of time due to not having enough sanitary resources to last the duration of their period.
The survey also found that over 40% of survey respondents missed at least one day of work or school because of their period, due to multiple reasons such as pain and discomfort, embarrassment, and lack of resources.

What can I do to help?
There are a number of practical ways that you can contribute to the fight against period poverty.
If you would like to donate period products, simply purchase any sanitary item through the Uber Eats app between October 16 – December 31, 2023, and Uber Eats will donate a one-for-one period product to those in need in partnership with Share the Dignity and WESNET.
If you would like to make a donation in person, Share the Dignity has partnered with supermarkets across Australia to facilitate their Dignity Drive.
The Dignity Drive runs twice a year throughout March and August, with collection boxes placed in stores nationwide for you to donate any pads, tampons, period undies, menstrual cups, maternity pads, and incontinence products, which will then be distributed to those in need.