I…Am Roxy debuted to lukewarm reviews last night.
She may be Australia’s PR Queen, but it seems Roxy Jacenko’s golden touch doesn’t extend to her reality TV offering.
WATCH: Roxy Jacenko pulls hair out of husband’s nose in I Am…Roxy
Produced by Nova’s Michael ‘Wippa’ Wipfli, for Network Ten, I Am…Roxy gave viewers an insight into the 39-year-old’s glamorous and somewhat bizarre lifestyle.
From giving her two children, Pixie, eight and Hunter, six, coffee’s to kick-start their day, to schooling a junior publicist on how to launch a campaign, to berating long-suffering husband, Oliver Curtis for choosing the wrong lightbulbs for her custom-made dressing room mirror – nothing was off-limits.
While some Twitter users praised the show, making comparisons to E!’s Keeping Up With The Kardashian’s, many others were quick to slam I Am…Roxy’s debut episode.
One person wrote: “We’re 7 minutes in and I’m calling it. This is the worst show to grace our screens so far this year … And I’ve seen Sunrise a couple of times.”
Another said: “I refuse to watch that sh*t!”
While Musician Bob Evans criticised her parenting skills on Twitter: “Whilst I am deeply embarrassed to admit I just watched this steaming pile of turd of a show I am however feeling much better about myself as a parent #IAmRoxy.”
Another added: “Thanks to #IAmRoxy all the dishes are done, washing’s on the line and I put away 3 baskets of clothes. Great motivation to step away from the TV.”
I Am…Roxy’s ratings flop comes just one day after the Sweaty Betty founder confessed that she didn’t hold herself accountable for cheating with ex-boyfriend Nabil Gazal whilst husband Oli was serving a 12-month jail sentence for insider trading.
WATCH:Roxy Jacenko says affair with Nabil Gazar wasn’t her fault