The video features two Vision Australia clients who are visually impaired and Priceline Pharmacy's official press release expressed that ‘since losing most of their sight applying makeup has become a daunting task as they haven’t been shown the skills to adapt their routine.’
Priceline Pharmacy’s makeup director Sarah Laidlaw ‘shares her expertise and provides insightful tips and tricks to make makeup application an easy process’
We think this is such a wonderful idea especially after hearing one of Vision Australia’s clients Vildana sharing this sentiment - “Often the first thing people associate me with is my vision loss, but I’m a woman first and want to embrace and celebrate that in the same way that all women do. Makeup is such a great tool to help me express who I am, my femininity and my personality, and I feel like I have been too conservative since losing my sight. Learning these new skills has helped me feel confident and courageous,”
Priceline Pharmacy’s General Manager Tamalin Morton noticed the need to help women who are blind or have low vision with makeup application after working with Vision Australia for the last few years, “We wanted to make a difference in their lives by providing this free tutorial to learn new skills from the comfort of their own home. And let them know they can come in store to chat to one of our skilled Beauty Advisors who will provide expert advice, as well as assistance when choosing from our range of over 17,000 health and beauty products.”
Women with visual impairment can learn things such as how to stencil eyebrows evenly, steadying arms on a bench for mascara application and how to make the whole process of makeup application easier.
Priceline Pharmacies will also be presenting their biggest annual fundraiser, the exciting Candles By Candlelight where you can purchase tickets for here
Watch the full makeup tutorial video here
Good on you Priceline, we hope to see more videos like this!
Follow Priceline on Instagram @pricelineau