She's Australia's PR Queen and now Roxy Jacenko is turning her skills to bringing a female poo jogger to the country's attention.
The mystery woman has been defecating outside her Sweaty Betty office in Sydney - and Roxy has caught it on film.
The videos, taken in broad daylight, clearly show a woman squatting behind a car in affluent Paddington, where Roxy works.
WATCH: Roxy Jacenko posts videos of female 'poo jogger'
Roxy herself is often at the centre of controversy, but usually it's her own actions attracting criticism.
In her recent reality show I am Roxy, she was seen giving her two children, Pixie, eight and Hunter, six, coffee to kick-start their day, schooling a junior publicist on how to launch a campaign, and berating long-suffering husband, Oliver Curtis for choosing the wrong lightbulbs for her custom-made dressing room mirror.
Musician Bob Evans criticised her parenting skills on Twitter: "Whilst I am deeply embarrassed to admit I just watched this steaming pile of turd of a show I am however feeling much better about myself as a parent #IAmRoxy."
Another added: "Thanks to #IAmRoxy all the dishes are done, washing’s on the line and I put away 3 baskets of clothes. Great motivation to step away from the TV."
I Am…Roxy’s ratings flop comes just one day after the Sweaty Betty founder confessed that she didn’t hold herself accountable for cheating with ex-boyfriend Nabil Gazal whilst husband Oli was serving a 12-month jail sentence for insider trading.
WATCH:Roxy Jacenko says affair with Nabil Gazar wasn't her fault